5 Reasons to Promote Your Website with a Free eBook
eBooks are a great way to drive free traffic to your website. When you give away a free ebook, you can promote your website at the same time. Here are five good reasons to give away a free ebook as a website promotion tool:
1. eBooks are the next wave. You need to be on that wave.
Like the mp3s transformed the music industry, the ebook is transforming the book industry. Don’t believe me? Take a look at this chart I found over at www.idpf.org (IDPF stands for International Digital Publishing Forum)… some pretty impressive numbers!
In a nutshell, what these charts are saying is that, in the first QUARTER of 2010, ebook sales doubled from what they were in all of 2009!
“So what does that have to do with me?”, you say, “I am not an author!”
The truth is, it doesn’t really matter. People are in love with ebooks and if you write something, anything, in a topic that interests them, they will probably love it because its free. It will help you to generate targeted web traffic and build credibility with your readers.
2. Most of the best names in online marketing are giving away free ebooks. Is there a connection?
Before you read on…
Pause for just a moment and be very conscious of how you feel about what I am about to show you. Just notice your feelings as you click through the links in this article and be especially conscious of how much you want to share your treasures. That is why you need to promote your site with a free ebook. We want YOUR customers to feel that way about YOU.
Here are just a few to get you started… There are hundreds, perhaps thousands, that I have missed in this list. Join my Twitter feed or the Cirkla Simple Business Facebook Page for a constant stream of free ebooks that I find to share with you.
(#1 Top Marketing Blogger, according to the Power 150) – Seth Godin has given away many free ebooks. His creative genius has transformed the business industry and given all of us an opportunity to rethink ourselves and what we are here to do. There are numerous free ebooks listed on this link.
Mark Joyner
Mark Joyner’s Simpleology Program was featured in the Wall Street Journal Best Seller List. His concepts are simple, yet utterly amazing. Be ready to have your life changed!
Download Simpleology for free
Danny Brown
Danny Brown’s blog has appeared on the Young Entrepreneur’s Top Ten awards, along with many other prestigious blogging awards. His free ebook will help you learn how to market your blog on Facebook.
Download 7 Ways to Market Your Business on Facebook
Brian Solis
Brian Solis is currently #8 on the Power 150 list. On Brian Solis’ Book list page, he offers books for sale and offers several ebooks on the topic of business and social media.
Although his free ebook, Make Money Online with JohnChow.com, is a couple years old now, it is 58 pages of advice from the 12th most popular marketing blogger online today. You really can’t go wrong there, now, can you? (By the way, being on their mailing list is a free lesson in autoresponders as well!)
(You: What’s an autoresponder?)
Is it possible that part of the reason that these people got popular was because they were smart enough to use ebooks to promote themselves, making it possible for more people to know the value they bring to their industry?
3. eBooks give you a great excuse to send people to your website.
If your website is like most small business websites, you get hardly any traffic and you struggle sometimes to find a reason to send your clients there. You know that you need to build traffic and promote your business, but you are not really sure how. Chances are, you may not even know how to add things to it. If that describes you, know that you are not alone. It may be comforting to know that most small business owners don’t have a clue about their websites. That is primarily what this website is all about – to teach you simple skills that anyone can learn to help promote your website. I have been teaching adults how to navigate the tricky waters of learning computers for over 20 years and have an elementary teaching degree to help me keep things nice and simple for you. Trust me, you can learn this stuff!
Writing an ebook is a great excuse to send people to your website to join your mailing list. We will talk in some of our later “Promote Your Business” lessons about building your mailing list, but it all starts with putting together that ebook. Your ebook gives your prospects and clients something to help them learn what they came to you for help with. If you are offering a free ebook on your website, you will be excited to send your clients there and get some free traffic at the same time!
4. Explain a product or service that you offer with a free ebook.
As a busy business owner, clients will often ask you the same questions over and over again. Why not develop your answers into a free ebook to help promote your business? That way, you can save yourself time and develop a system that allows you to let your current clients share your information with their friends. Be sure and ask them to share the materials or to post links to your ebook on their Facebook profile. Happy clients are often pleased to be able to help you expand your business.
5. Build credibility in the larger global marketplace.
The internet has opened the doors for small business owners to expand their markets way beyond the four walls of their brick and mortar shops. Many savvy business owners are realizing that they can offer related products or services online and promote their business through their website. The problem is, the internet is vast and no one knows who you are. You first need to build credibility. Why not show off a bit of who you are in a free ebook? There are most certainly talents that you have developed to service your clientele. Why not share a bit of those skills by teaching some of what you know in a free ebook? This will not only be a great service to your clients and make them happy to share about you, but it will give you credibility as an expert in your industry to the wider global marketplace.
Read on…Promote Your Business: Step 2 – Create a Mailing List
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